Paul Bailes

Head of Marketing

Paul joined Qlaims in January 2026, an experienced marketing and design professional with over 35 years in the industry, having worked both agency-side and in-house.

Paul began his career at Independent Insurance, where he spent seven years in their marketing department, managing the in-house design team and overseeing company branding.

Seeking to broaden his expertise in design management, Paul joined Integrity Design Management, working for five years as Design Manager on their Volkswagen account. During this time, he developed and implemented retail identity standards across a network of more than 250 dealers.

Since 2003, Paul has run his own creative agency, Cohesion Design, specialising in marketing and design for the insurance and financial services sector. Over the past 23 years, he has partnered with leading organisations including The Chartered Insurance Institute, The Personal Finance Society, Towergate, Fusion Insurance, ACE Insurance, ARO Underwriting, COBRA Network, Marine Aviation & General and Willis Towers Watson to name a few.

Paul has also led major rebranding projects for Davies Group (2014), Pool Reinsurance (2018), and Lloyd’s Market Association (2020).

Outside of work, Paul enjoys staying active through running, bootcamp, and pilates, and has a passion for photography.