Paul Bailes

Head of Marketing

We’re delighted to welcome Paul Bailes, an accomplished marketing and design professional with more than 35 years of industry experience spanning both agency and in‑house environments.

Paul began his career at Independent Insurance, spending seven years in the marketing department, where he managed the in-house design team and oversaw all aspects of company branding.

To broaden his expertise in design management, Paul joined Integrity Design Management, where he spent five years as Design Manager on the Volkswagen account. During this time, he developed and implemented retail identity standards across a network of more than 250 dealerships.

Since 2003, Paul has run his own creative agency, Cohesion Design, specialising in marketing and design for the insurance and financial services sectors. Over the past 23 years, he has partnered with leading organisations including the Chartered Insurance Institute, Personal Finance Society, Towergate, Fusion Insurance, ACE Insurance, ARO Underwriting, COBRA Network, Marine Aviation & General, and Willis Towers Watson, among others.

Paul has also led major rebranding initiatives for Davies Group (2014), Pool Reinsurance (2018), and the Lloyd’s Market Association (2020).

Outside of work, Paul enjoys staying active through running, bootcamp, and Pilates, and has a keen passion for photography.